Amazon Fresh is now free for Prime members

Amazon recently announced that it offers Amazon Fresh for free to its prime members. Means, you just need to pay for only prime and this itself will allow you to use the Amazon Fresh for free of cost. At present, it charging $12.99 for Amazon prime per month which is $119 annually. Now Amazon says that you don’t need to pay additional $14.99 for the Amazon Fresh subscription as it is giving it for free.

As per the announcement made by company, all the prime users can get Whole Foods Market and Amazon Fresh grocery deliveries for free. So, from now the prime subscribers of Whole Food and Amazon Fresh delivery customers can use the service for free with free delivery. For the new Prime members are going to sign up to Amazon Fresh from today will have for wait for invitation. Regarding the wishlist, Amazon stated that “Given the rapid growth of grocery delivery we expect this will be a popular benefit”.

The Vice President of Grocery Delivery, Stephenie Landry, said that “Prime members love the convenience of free grocery delivery on Amazon, which is why we’ve made Amazon Fresh a free benefit of Prime, saving customers $14.99 per month”. He added, “Grocery delivery is one of the fastest-growing businesses at Amazon, and we think this will be one of the most-loved Prime benefits”.

With this decision, Amazon might become a tough competitor to Walmart, Instacart, and many other top grocery delivery services. Walmart introduced its unlimited grocery delivery service in June which costs $12.95 per month and $98 per year.

But, for Instacart, this announcement from Amazon is going to be a big threat. Because, according to the Second Measure reports, half of Instacart customers had the Amazon Prime membership. Stephenie Landry, about the no fees for Amazon Fresh, says that “Amazon has never been afraid to invest in the things that customers love”.

Furthermore, compared to other online grocery stores, Amazon Prime is a bit expensive. But it is considerable as it provides many services like Prime Music, Twitch Prime, and Prime Video and now it is even offering grocery delivery for free. In the US, this Amazon Fresh is available in over 2000 cities.

But there is a criterion for free delivery according to Vox, that is, in many places only orders above $35 are eligible for free delivery. In New York City alone, the orders should be above $50 to be eligible for free delivery. Also, for its users Amazon is offering one and two hour delivery options. It makes the local Whole Foods inventory available in the Amazon app and online as well.

Amazon Fresh was launched in Seattle in 2007. But for nearly five years, the company could not find itself a stable market and so it couldn’t develop it. The reason behind this is Amazon stocks the goods in its own warehouse and when customer needs, it delivers the groceries to them either the next day or on the same day.

Amazon said in the last year’s report that it handled one-third of the grocery delivery in the United States. In 2017, it bought Whole Foods for $14 billion. In addition to this, the reports that were taken previously this year says that the Amazon’s grocery shopping growth was slowing. So, by not charging for the Amazon Fresh subscription it made a classic move and giving free deliveries.

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