In the context of Google Search, Google has brought biggest upgrade in 5 years. In the recent briefings, the Vice President of Search, Pandu Nayak has thrown light upon it. To bring a up-gradation or significant change in the Google query, Google worked extensively upon its pre-existing machine learning algorithms and even focused on the language context.
With this new update, compared to the usual queries, Google users will have a better interpretations around short or even longer words. Google even replies to the awkward choice of words or inappropriately placed words by the users.
Google announced recently that it is using a brand new AI (Artificial Intelligence) system which the company itself developed in its labs and it is known as BERT (Bidirectional Encoder Representations from Transformers). Initially, this focused of finding the respective answers to the queries from the US users and were conversational type.
The company’s relentless hard work to understand the queries of its user’s made it say that, now is able to understand the natural speech of the users in a better way. Not just the keywords, it would also pay its stress on joining words and prepositions.
The basic idea behind this upgrade is to make people use or type the accent they speak in their daily life. The company takes the help of BERT to parse the language of the query came from the user in a better way and provides the relevant and accurate information compared to previous replies.
BERT stands for Bidirectional Encoder Representations from Transformers and it represents the main aspects of NLP and it no longer treats a sentence as bag of words and treats all the words as a whole. To support this idea of new AI system BERT, Google gave few examples, before which the ‘no’ word in ‘Parking on a hill with no curb’ was not considered. But now, this word ‘no’ is considered as important word and the search results that Google give to the users will now be appropriate.
Google cited another example, i.e., on searching ‘2019 Brazil traveller to the USA need a visa’, Google earlier gave the results of people who can visit the US without red tape of VISA. But now the search results will show about the Tourism and Visitors from the US embassy and Consulates in Brazil who shared their views about requirements to travel from Brazil to the US with VISA.
Also, previously Google search engine did not paid attention to the word ‘to’ and it is now taking care of it. Pandu Nayak, the Vice President of Search said that “biggest leap forward in the past five years, and one of the biggest leaps forward in the history of search”.
Google says evidently to receive billions of queries a day and implementing BERT would affect the rank of one out of every 10 in it. To a lot of users, this change may not be noticeable but it does not mean it will not have any significance. Pandu stated that “Language is incredibly subtle and nuanced” and hence BERT system is not yet ready to be a critique to your essay.